As business owners, we’re normally told by the coaches and the gurus to focus on what’s going wrong—your website needs to be updated, your value proposition is too vague, your sales process is too complex—and on and on until you don’t have enough hours in the day to fix everything that’s broken. As business owners, we’re really good at identifying what’s going wrong and working to fix it.
But how much time do we spend thinking about what’s going right? With the season of gratitude and thanksgiving upon us, it’s the perfect time to stop beating ourselves up over what’s falling short and spend some time thinking about where we’re overflowing.
Drop a line to tell me: what are you excellent at? What strokes of good luck have you had this year? What one client or customer are you so grateful for?
Of course it isn’t healthy for your business to ignore problems and issues in the hope that they’ll go away. But in that same vein, it isn’t healthy to ignore your wins and blessings without acknowledging and celebrating them. This isn’t just a feel-good exercise; knowing where your business excels is an integral part of crafting your strategy going forward. When you know what you’re good at, you can plan to spend more time doing it; everything else can likely be outsourced.
That’s what I’m grateful for as a virtual business assistant. Every day I get to help business owners get their to-do lists checked off while they thrive doing the things they do best.
What are you grateful for as a business owner? What was your biggest win this year?
Email me at firstname.lastname@example.org and let me know!